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Pokémon and Zingy to Introduce Mobile Media Content

NEW YORK (February 12, 2006) ? Pok?mon?, one of the most successful children?s properties of all-time, is joining with Zingy, Inc, the leading mobile media provider in the U.S., to launch Pok?mon Mobile, it was announced today at the American International Toy Fair. Pok?mon Mobile?part of the multi-billion-dollar personalized mobile media market?will offer downloadable mobile content including ringtones, wallpapers, and voicetones inspired by Pok?mon?s hit animated TV series and chart-topping video games, which are based on the concept of collecting, training, and trading Pok?mon characters on a quest to become a Pok?mon Master. Zingy will publish Pok?mon Mobile content across a variety of platforms on the major domestic cell phone carriers. Content is available at www.pokemon.com/mobile.

?With mobile phone usage growing at an unprecedented rate and our fans looking for more on-demand content, it was a natural fit for Pok?mon to expand into mobile media,? said Yves Saada, Vice President of Business Development, Pok?mon USA, Inc. ?Pok?mon has always been a leader in technology and pop culture, and Pok?mon Mobile will prove to be yet another innovative platform for us to interact with our fans.?

Through Zingy, popular Pok?mon characters, songs, and animated clips will be brought to life in mobile media content for boys and girls of all ages. Consumers will be able to select from more than 30 downloadable content options and can have for example Pikachu, the most popular Pok?mon character, announce their calls. They can also download ringtones from the Pok?mon animated TV series soundtracks. Wallpapers include images of popular Pok?mon, action scenes, and key characters, such as Pok?mon Gym Leaders and villains.

?We?re thrilled to be working with Pok?mon to incorporate mobile into their marketing strategy,? said Scott Debson, Vice President, Licensing and Publishing, Zingy, Inc. ?The addition of Pok?mon-branded content to our portfolio further establishes Zingy as the premier mobile publisher for brands that impact pop culture.?

Personalized downloads at www.pokemon.com/mobile will be $1.99, on average, per item and will be included on consumers? monthly mobile phone bill from their existing carrier. Throughout 2006, Pok?mon Mobile will continue to add new personalized content and features, such as on-demand voicemails from popular Pok?mon characters. More in Nintendo News Browse all News