The Business
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Ubisoft to develop more "Casual Games"
Ubisoft, one of the world’s largest video game publishers, announced that it is expanding its casual video game business. Ubisoft has made significant investments and formed an internal development structure dedicated to the creation of games for everyone. Among the first projects of the new team are the introduction of the new “My Coach” product line and the significant expansion of the already successful Petz® franchise.
“Ubisoft has a proven track record of publishing and creating video games for non-traditional gaming audiences, with multimillion-selling brands like Petz and Rayman,” said Yves Guillemot, chief executive officer at Ubisoft. “The timing is right for us to leverage our creativity and to open up the video games market to new consumers who will be attracted by content that can help them learn, grow and feel better in an entertaining way.”
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